Comments on: Who’s Propelling Technologies … ‘SugarCRM’ Company Profile http://propellingbrands.wordpress.com/2008/10/14/who%e2%80%99s-propelling-technologies-%e2%80%a6-%e2%80%98sugarcrm%e2%80%99-company-profile/ brands + marketing + innovation + technology Sat, 31 Oct 2009 18:11:00 +0000 http://wordpress.com/ hourly 1 By: Adam Needles http://propellingbrands.wordpress.com/2008/10/14/who%e2%80%99s-propelling-technologies-%e2%80%a6-%e2%80%98sugarcrm%e2%80%99-company-profile/#comment-35 Adam Needles Thu, 16 Oct 2008 21:21:00 +0000 http://propellingbrands.wordpress.com/?p=88#comment-35 @ John - Exactly. That's why our marketing technology infrastructure needs to wrap around them and how they work best -- not vice versa. What is crazy is that there are still companies that have no CRM or if they have it, sales people are still lugging laptops to meetings to stay on top of their entries/insights. The marketing world is not as advanced as we might think (which is why Christine and I launched this blog). I'm actually having conversations with a food company about implementing CRM for their salesforce that today is operating with absolutely no digital cardfile, legacy ACT platform or anything else. They are complete technophophobes. The challenge with the projct is really breaking down cultural barries AND making sure the final technology solution is the right fit for how their sales force works today, versus trying to 'train' them to operate radically differently. That's why I've been impressed with the number of different iterations SugarCRM has built in for mobile access. SalesForce.com has taken a more hands-off approach by having a third-party partner develop it for AppExchange, but it still accomplishes the same thing. Good call-out. @ John – Exactly. That’s why our marketing technology infrastructure needs to wrap around them and how they work best — not vice versa.

What is crazy is that there are still companies that have no CRM or if they have it, sales people are still lugging laptops to meetings to stay on top of their entries/insights. The marketing world is not as advanced as we might think (which is why Christine and I launched this blog). I’m actually having conversations with a food company about implementing CRM for their salesforce that today is operating with absolutely no digital cardfile, legacy ACT platform or anything else. They are complete technophophobes.

The challenge with the projct is really breaking down cultural barries AND making sure the final technology solution is the right fit for how their sales force works today, versus trying to ‘train’ them to operate radically differently.

That’s why I’ve been impressed with the number of different iterations SugarCRM has built in for mobile access. SalesForce.com has taken a more hands-off approach by having a third-party partner develop it for AppExchange, but it still accomplishes the same thing.

Good call-out.

]]> By: John Rotheray http://propellingbrands.wordpress.com/2008/10/14/who%e2%80%99s-propelling-technologies-%e2%80%a6-%e2%80%98sugarcrm%e2%80%99-company-profile/#comment-33 John Rotheray Thu, 16 Oct 2008 21:12:47 +0000 http://propellingbrands.wordpress.com/?p=88#comment-33 Claiming that sales reps don't like to sit down and enter data is the understatement of the year. They'd much rather be at the bar looking like they're busy doing something important on their phone to impress a lady or client. Claiming that sales reps don’t like to sit down and enter data is the understatement of the year.

They’d much rather be at the bar looking like they’re busy doing something important on their phone to impress a lady or client.

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