Archive

by Categories

• About This Blog (2)
• Blog Contributors (3)
• Brand Strategy (8)
• Company Profiles (7)
• Innovative Companies (16)
• Innovative Ideas (27)
• Marketing Programs (24)
• New Product/Service Development (NPSD) (2)

by Month

• October 2009
• September 2009
• July 2009
• June 2009
• May 2009
• April 2009
• March 2009
• February 2009
• January 2009
• December 2008
• November 2008
• October 2008
• September 2008

Last 50 Posts

• Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy

• Nailing Down Evidence That the Nature of the B2B Buyer Has Changed

• The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness

• My New B2B Marketing Advocacy and Evangelism Role

• Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities

• Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution

• A Survey of Marketers Priorities and Experiences with Marketing Technology

• The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?

• A CMO’s Dual Imperatives – Driving Organizational and Technological Change

• Q and A … Eloqua’s Steve Woods on ‘Digital Body Language’

• Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

• Marketing Technology and Marketers … An Invitation to Participate in a New Book

• Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs + Technology Landscape

• Q and A … IBM’s Sandy Carter on ‘Marketing 2.0’

• Why ‘Cloud Services’ Matter to Marketers

• Q and A … Aric Rindfleisch on ‘Customer Co-creation’

• Next Generation of Marketing Services Agencies 2 of 2: Exemplary Firms

• Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers

• Deploying Social Media for New Product/Service Development

• Marketing Personalization 3.0 – ‘Co-creation’

• Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0

• Top 20 Cross-channel Marketing Execution Platforms?

• Building a Sustainable Internet Marketing Presence

• Marketing Personalization 2.0

• Who’s Propelling Ideas … Valeria Maltoni on ‘Organic Marketing’

• Changing How You Think About Marketing to Your ‘Mobile’ Brand Community

• Who’s Propelling Rumors … WSJ Claims “Marketers Cut Back on Digital Media”

• Who’s Propelling Technologies … ‘SugarCRM’ Company Profile

• Right Place, Right Time? … Approaching Place-based Media (a.k.a. Digital Out-of-home Advertising) as a Marketing Channel

• Who’s Propelling Ideas … Tony Hung on ‘The Role of Twitter in Brand Management’

• Who’s Propelling Technologies … ‘Leximancer’ Company Profile

• Getting a Complete Picture of Your Brand – BOTH Online and Offline

• ‘Propelling Ideas’ … About Brands, Marketing, Innovation and Technology