Propelling Brands

About: Adam

Full Name

Adam Needles

Website

http://www.silverpop.com/blogs/demand-generation/

Details

Adam is an entrepreneurial marketing leader, who is passionate about two areas -- brand strategy and technology innovation. And he has spent the last decade advising and building B2B brands for companies in technology markets. His experience also uniquely balances traditional B2B marketing programs -- including lead-generation, direct-marketing, conferences/events and sales-force support -- with more strategic brand development approaches -- including thought leadership, public relations and organizational/cultural brand alignment.

Posts by Adam:

• October 30, 2009 Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy

• September 24, 2009 Nailing Down Evidence That the Nature of the B2B Buyer Has Changed

• July 16, 2009 The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness

• June 18, 2009 My New B2B Marketing Advocacy and Evangelism Role

• May 28, 2009 Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities

• April 27, 2009 Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution

• April 13, 2009 A Survey of Marketers Priorities and Experiences with Marketing Technology

• April 8, 2009 The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?

• March 20, 2009 A CMO’s Dual Imperatives – Driving Organizational and Technological Change

• March 5, 2009 Q and A … Eloqua’s Steve Woods on ‘Digital Body Language’

• February 27, 2009 Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

• February 13, 2009 Marketing Technology and Marketers … An Invitation to Participate in a New Book

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