Adam B. Needles
Adam B. Needles is a passionate B2B marketing change agent — helping companies build successful, modern, buyer-centric demand generation programs and transform their lead-to-revenue demand processes to drive profitable revenue growth and build sustainable brands.
He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model – a book written for B2B marketing leaders.
Adam has led marketing strategy and demand generation programs for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by CA Technologies), PNC Bank, PTC and Target.
Adam most recently was the Chief Strategy Officer for ‘2.0’ digital demand generation agency, Left Brain DGA, headquartered in Silicon Valley. He oversaw the agency’s core models for designing and executing buyer-centric demand generation programs; he served as the principal demand generation strategist on client accounts; and in his first year with the agency, he contributed to more than 300% client-revenue growth, year-over-year.
Adam was previously B2B Marketing Evangelist and Director of Field Marketing for Silverpop, one of the largest email marketing and marketing automation vendors in the world. Adam founded the B2B Marketing University series and built out Silverpop’s ‘field marketing 2.0’ organization. Prior to Silverpop, Adam served as Vice President of Marketing and Development for technology-industry analysis firm The 451 Group, where under his marketing leadership, revenue grew by a 10X factor over 4 1/2 years. Additionally, he helped build the firm’s B2B service brand in the United States and Europe and led early initiatives around marketplace repositioning and defining the product/service mix. Before joining The 451 Group, Adam was a principal with DVG Research, a market strategy firm, and an associate with Silicon Valley public relations and marketing communication agency Citigate Cunningham.
Adam is an active speaker and blogger on B2B demand generation topics. He has spoken at a number of B2B marketing and sales events across North America, including BtoB Magazine’s Leading Edge virtual event, CRM Evolution, Dreamforce, the Online Marketing Summit and Sales 2.0. He also has spoken at a number of UK and European events including B2B Marketing magazine events in London, as well as B2B Marketing Forum in Amsterdam.
Adam holds a BSFS degree in Science and Technology in International Affairs from the School of Foreign Service at Georgetown University in Washington, DC. He also holds an MBA in Brand and Product Management from the Wisconsin School of Business at the University of Wisconsin at Madison.
In his free time, Adam enjoys rock climbing and traveling to destinations with sandy beaches, and laying around doing nothing.
Christine Needles
Christine is immersed in the world of tech B2B public relations and marketing communications. After 8 years as a PR-agency insider with stints at Porter Novelli, Citigate Cunningham, Bridgeman Communications and Miller Consulting Group, she joined the communications team at CA, Inc. in 2008. Today she’s most curious about the chaotic intersection of traditional marketing/PR with emerging social communities and corporate use of these channels. Christine is also fascinated by the psychology behind how PR people and the companies they serve relate to the communities they hope to influence.
In her agency years, Christine worked with enterprise IT industry companies on their public relations and corporate communications initiatives, counseling clients in markets such as digital mapping, GPS, professional services, RFID, e-security, compliance, CRM, disaster recovery/business continuity, healthcare IT and VoIP.
Christine graduated magna cum laude from Boston University, earning a Bachelor of Science degree in communication with a concentration in public relations.
In her spare time, she enjoys running circles around Buckhead in her current hometown of Atlanta, GA, as she tries to keep balanced through regular yoga practice. Christine also pines for summers on the Maine coast and awaits the latest book release from her favorite author, Jodi Picoult.
