This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.
Posts Tagged ‘brand monitoring’
Marketing Technology and Marketers … An Invitation to Participate in a New Book
Posted in Blog Contributors, Innovative Ideas, Marketing Programs, tagged brand monitoring, CRM, cross-channel, dialogue, digital, integrated marketing communication, marketing, marketing co-creation, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, personalization, ROI, semantic analysis, software as a service, technology, text analytics on February 13, 2009 | 5 Comments »
I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I’m taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.
Who’s Propelling Ideas … Tony Hung on ‘The Role of Twitter in Brand Management’
Posted in Brand Strategy, Innovative Companies, Innovative Ideas, tagged brand community, brand monitoring, dialogue, marketing channels on October 1, 2008 | 7 Comments »
Comments on a blog posting by Tony Hung on Conversation Agent on Twitter as a tool for brand monitoring and brand communication.
Who’s Propelling Technologies … ‘Leximancer’ Company Profile
Posted in Company Profiles, Innovative Companies, tagged brand monitoring, innovation, marketing metrics, marketing technology, software as a service, text analytics on September 30, 2008 | 3 Comments »
How do you analyze volumes of unstructured data – e.g., news stories and blog posts – and figure out what they mean to your brand and its perception in the marketplace? This Company Profile of Leximancer from Adam Needles provides insight into an emerging technology venture that is focused on this specific issue.
Getting a Complete Picture of Your Brand – BOTH Online and Offline
Posted in Brand Strategy, Innovative Companies, tagged brand community, brand monitoring, marketing channels, marketing metrics, marketing technology on September 28, 2008 | 4 Comments »
Is there a way to ’sample’ multiple channels in a fashion that gives an accurate and proportional cross-section of real challenges, opportunities and context for your brand? And can these samples be meaningful projections of your brand’s meaning and reputation in the marketplace? Adam Needles talks about best practices for balancing your ‘brand picture’ – both online and off – in this essay.
Subscribe
@Twitter
Tweets @abneedles
- @amballard527 Thanks, Allison. Appreciate your joining us yesterday. Great interaction. 21 hours ago
- Heading out to Dreamforce on Monday evening next week. You there in SFO next week? Ping me; let's meet up. 23 hours ago
- What are the top CRM platforms #B2B marketers are using today? New data from #B2BUniversity series. http://bit.ly/3KgATo 1 day ago
Tweets @cmneedles
- @ConversationAge Valeria, so nice to spend some time catching up on Tuesday. Had a great time and enjoyed your session, too! 1 day ago
- @ProsperbyDesign Thanks for the #FF shout-out! 1 day ago
- Excellent event! RT @gaspedal: Recapping #BlogWell Atlanta at Newell Rubbermaid: thanks, links, and tweets! http://gaspedal.us/2M ^KV 1 day ago
-
Tags
Categories
-
Recent Posts
- Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy
- Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
- The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
- My New B2B Marketing Advocacy and Evangelism Role
- Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
- Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution
- A Survey of Marketers Priorities and Experiences with Marketing Technology
- The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?
- A CMO’s Dual Imperatives – Driving Organizational and Technological Change
- Q and A … Eloqua’s Steve Woods on ‘Digital Body Language’
© Adam Needles
Our Views
Pages
Archives
Admin Login
