Changing How You Think About Marketing to Your ‘Mobile’ Brand Community

Adam Needles opens a dialogue about marketing to increasingly ‘mobile’ brand communities. He focuses on four points as a starting place for marketers: (1) understanding brand communities; (2) placing brand communities at the center of our marketing strategies; (3) recognizing the challenges and opportunities inherent to mobile marketing; and (4) asking the right questions as we evolve our marketing programs to better target our mobile brand communities.

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‘Propelling Ideas’ … About Brands, Marketing, Innovation and Technology

What is the focus, differentiation, contributors and agenda for the Propelling Brands blog? Adam Needles provides an overview.

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