A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s Salesforce.com Dreamforce event in San Francisco. For those of you who are not familiar with Dreamforce, you might be asking, ‘Why [...]
Posts Tagged ‘CRM’
Elements of a Modern Demand Generation Plan (LBM)
Posted in Demand Generation, tagged acquisition model, Adam Needles, B2B buyer, B2B marketing, Buyer 2.0, buyer-centric demand generation, catalyst content, content marketing, CRM, demand generation, demand generation agency, demand generation plan, engagement model, funnel math, inbound marketing, lead conversion model, lead generation, lead management, lead nurturing, lead scoring, marketing, marketing and sales alignment, marketing and sales funnel, marketing automation, nurturing, nurturing logic, nurturing model, outbound marketing, program translation, progressive profiling, Prospects, Respondents, Sales Opportunities, Sales Ready Leads, The Left Brain Model on November 28, 2010 | 1 Comment »
Just before Thanksgiving I published the second installment in a two-part series on the ”Elements of a Modern Demand Generation Plan.” I’ve done a number of posts over time on the various holistic elements that go into successful B2B demand generation here on Propelling Brands, on the Silverpop Demand Generation blog and more recently on the Left [...]
Why I Joined Left Brain Marketing, a Demand Generation Agency
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, B2B Marketing University, buyer-centric demand generation, CRM, demand generation, Left Brain Marketing, Malcolm Friedberg, marketing, marketing automation, marketing technology, Robert Moreau, Sandra Syrett on September 23, 2010 | 12 Comments »
Adam Needles talks about his move from Silverpop to demand generation agency Left Brain Marketing.
What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? (DG)
Posted in B2B Marketing, tagged Adam Needles, B2B marketing, buyer-centric demand generation, buyer-centric marketing, CRM, customer relationship management, David Raab, demand generation, enterprise marketing management, Jep Castelein, Malcolm Friedberg, marketing, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, mass one-to-one, technology on August 31, 2010 | 1 Comment »
Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog — a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and tactical level.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology, Alone, Is Not Enough
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, Carlos Hidalgo, CRM, demand generation, integrated marketing management, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, technology on August 10, 2010 | 32 Comments »
This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first challenge — identifying why technology, alone, is not enough to improve B2B demand generation.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 1 of 4: Introduction
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, content marketing, CRM, demand generation, lead management, marketing automation, marketing execution management, Marketing Infrastructure, Marketing Qualified Leads, Megan Heuer on August 9, 2010 | 19 Comments »
This is the first in a four-part series on B2B demand generation today. Part one examines what it means to be ‘best-in-class’ in demand generation and sets the stage to contrast the gap between best-in-class and the average B2B marketing organization today.
Process + Infrastructure for the New Era of Buyer-centric Marketing … An Update on My Book Project
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, B2B Marketing University, Connected Marketing, CRM, demand generation, innovation, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing technology, technology on July 30, 2010 | 5 Comments »
Update on Adam Needles’ upcoming marketing book.
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Recent Posts
- Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation
- Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
- Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
- Balancing the Demand Equation Update — The First 30 Days
- Early Praise for Balancing the Demand Equation
- Balancing the Demand Equation Available September 19
- Nominate Best-in-class B2B Demand Generators to Be Featured in My Upcoming Book
- Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
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