Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog — a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and tactical level.
Posts Tagged ‘enterprise marketing management’
What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? (DG)
Posted in B2B Marketing, tagged Adam Needles, B2B marketing, buyer-centric demand generation, buyer-centric marketing, CRM, customer relationship management, David Raab, demand generation, enterprise marketing management, Jep Castelein, Malcolm Friedberg, marketing, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, mass one-to-one, technology on August 31, 2010 | 1 Comment »
Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution
Posted in Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Akin Arikan, Bernice Grossman, CRM, demand generation, EMM, enterprise marketing management, innovation, integrated marketing management, Laura Ramos, lead generation, lead nurturing, Mac McIntosh, marketing, marketing automation, Marketing Infrastructure, marketing technology, online compiled lead sourcing providers, Rand Schulman, Robert Lesser, Ruth P Stevens, service-oriented architecture, technology on April 27, 2009 | 8 Comments »
So what’s new with the online compiled lead sourcing crowd — vendors such as Jigsaw and ZoomInfo — and how do we break down the vendor landscape? Moreover, how are they innovating to keep pace with the tidal wave of change in integrated marketing management technology? And what does this mean for marketers? Adam Needles provides analysis and context of around this segment.
The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?
Posted in Innovative Companies, Innovative Ideas, Marketing Programs, tagged Brian Halligan, Christopher S. Penn, Clay Schossow, CRM, cross-channel, customer relationship management, demand generation, dialogue, digital, enterprise marketing management, inbound marketing, integrated marketing communication, integrated marketing management, marketing, marketing automation, marketing channels, marketing content management, Marketing Infrastructure, marketing technology, Mike Pilcher, Mike Volpe, organic marketing, outbound marketing, Seamus Walsh, software as a service on April 8, 2009 | 18 Comments »
What is inbound marketing, how is it tied to marketing content management and what does this all mean for marketers? Moreover, is this a real ecosystem of solutions, or is it merely a Hubspot phenomenon? Adam Needles tackles these questions in a new post.
Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs + Technology Landscape
Posted in Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, tagged CRM, cross-channel, customer relationship management, David Raab, demand generation, dialogue, digital, Elana Anderson, EMM, enterprise marketing management, Geoff Rego, integrated marketing communication, integrated marketing management, marketing, marketing automation, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, ROI, Sandy Carter, Scott Brinker, service-oriented architecture, Stephan Dietrich, Steve Woods, technology on February 6, 2009 | 12 Comments »
Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers’ needs and from the technology landscape of vendors. This is the first in a three-part series of posts on integrated marketing management platforms. The next post will present insights for marketers into analyzing their needs and selecting a platform that is the right ‘fit’ for their organization. The final post will present snapshots of the top 20 vendors I’m watching and that I believe are representative, forward-thinking leaders in this segment.
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- Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation
- Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
- Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
- Balancing the Demand Equation Update — The First 30 Days
- Early Praise for Balancing the Demand Equation
- Balancing the Demand Equation Available September 19
- Nominate Best-in-class B2B Demand Generators to Be Featured in My Upcoming Book
- Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
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