This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our ongoing failure to consistently place the B2B buyer at the center of our deand generation planning.
Posts Tagged ‘integrated marketing management’
The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology, Alone, Is Not Enough
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, Carlos Hidalgo, CRM, demand generation, integrated marketing management, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, technology on August 10, 2010 | 32 Comments »
This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first challenge — identifying why technology, alone, is not enough to improve B2B demand generation.
The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
Posted in Innovative Ideas, Marketing Programs, tagged Chris Halsall, demand generation, dialogue, integrated marketing management, Jim Lenskold, marketing, marketing accountability, marketing automation, Marketing Infrastructure, marketing performance, marketing technology, Michael Dunn, NPV, ROI on July 16, 2009 | 6 Comments »
Adam Needles discusses the ‘halo effect’ of marketing accountability — i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing — and why marketers must embrace marketing accountability.
Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution
Posted in Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Akin Arikan, Bernice Grossman, CRM, demand generation, EMM, enterprise marketing management, innovation, integrated marketing management, Laura Ramos, lead generation, lead nurturing, Mac McIntosh, marketing, marketing automation, Marketing Infrastructure, marketing technology, online compiled lead sourcing providers, Rand Schulman, Robert Lesser, Ruth P Stevens, service-oriented architecture, technology on April 27, 2009 | 8 Comments »
So what’s new with the online compiled lead sourcing crowd — vendors such as Jigsaw and ZoomInfo — and how do we break down the vendor landscape? Moreover, how are they innovating to keep pace with the tidal wave of change in integrated marketing management technology? And what does this mean for marketers? Adam Needles provides analysis and context of around this segment.
A Survey of Marketers Priorities and Experiences with Marketing Technology
Posted in Innovative Ideas, Marketing Programs, tagged CRM, dialogue, digital, innovation, integrated marketing management, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, ROI, technology on April 13, 2009 | Leave a Comment »
An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences
The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?
Posted in Innovative Companies, Innovative Ideas, Marketing Programs, tagged Brian Halligan, Christopher S. Penn, Clay Schossow, CRM, cross-channel, customer relationship management, demand generation, dialogue, digital, enterprise marketing management, inbound marketing, integrated marketing communication, integrated marketing management, marketing, marketing automation, marketing channels, marketing content management, Marketing Infrastructure, marketing technology, Mike Pilcher, Mike Volpe, organic marketing, outbound marketing, Seamus Walsh, software as a service on April 8, 2009 | 18 Comments »
What is inbound marketing, how is it tied to marketing content management and what does this all mean for marketers? Moreover, is this a real ecosystem of solutions, or is it merely a Hubspot phenomenon? Adam Needles tackles these questions in a new post.
Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs + Technology Landscape
Posted in Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, tagged CRM, cross-channel, customer relationship management, David Raab, demand generation, dialogue, digital, Elana Anderson, EMM, enterprise marketing management, Geoff Rego, integrated marketing communication, integrated marketing management, marketing, marketing automation, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, ROI, Sandy Carter, Scott Brinker, service-oriented architecture, Stephan Dietrich, Steve Woods, technology on February 6, 2009 | 12 Comments »
Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers’ needs and from the technology landscape of vendors. This is the first in a three-part series of posts on integrated marketing management platforms. The next post will present insights for marketers into analyzing their needs and selecting a platform that is the right ‘fit’ for their organization. The final post will present snapshots of the top 20 vendors I’m watching and that I believe are representative, forward-thinking leaders in this segment.
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Recent Posts
- Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation
- Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
- Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
- Balancing the Demand Equation Update — The First 30 Days
- Early Praise for Balancing the Demand Equation
- Balancing the Demand Equation Available September 19
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