Balancing the Demand Equation Available September 19

I’ve written a number of blog posts over the last two years referencing my B2B demand generation strategy book project, and — as a number of you have noted — I’ve been much-to-quiet over the past five months. With good reason (as I’ve been hard at work finishing this project up), but no more.  I’m [...]

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What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? (DG)

Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog — a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and tactical level.

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Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation (DG)

Summary of and links to Adam Needles’ latest post to the Silverpop Demand Generation blog.

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The Unspoken ‘Real State’ of Modern B2B Demand Generation 4 of 4: Our Lack of Buyer Focus

This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our ongoing failure to consistently place the B2B buyer at the center of our deand generation planning.

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The Unspoken ‘Real State’ of Modern B2B Demand Generation 3 of 4: Disconnect Between Tactics and Revenue

This is the third in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part three looks at the second challenge — exploring our continuing struggle as maketers to link marketing tactics to revenue outcomes.

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The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology, Alone, Is Not Enough

This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first challenge — identifying why technology, alone, is not enough to improve B2B demand generation.

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The Unspoken ‘Real State’ of Modern B2B Demand Generation 1 of 4: Introduction

This is the first in a four-part series on B2B demand generation today. Part one examines what it means to be ‘best-in-class’ in demand generation and sets the stage to contrast the gap between best-in-class and the average B2B marketing organization today.

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Process + Infrastructure for the New Era of Buyer-centric Marketing … An Update on My Book Project

Update on Adam Needles’ upcoming marketing book.

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B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard? (DG)

Adam Needles highlights his latest post to the Silverpop Demand Generation blog — one that looks at the next phase of dialogue around content marketing for B2B demand generation.

This post analyzes three emerging dialogue threads around content marketing, its integration with marketing automation and its role in modern, buyer-centric B2B demand generation.

These threads are: building out the new era of dynamic, buyer-driven content marketing campaigns; closing the loop so that it’s clear what content has impact and how to tune your content mix; and developing the right skill set and building the right team to effectively manage your B2B organization’s content marketing ‘machine.’

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Index of My B2B Marketing Posts Over the Last 12 Months

Index of B2B marketing blog posts by A. Needles on Propelling Brands and other sites over the last 12 months.

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Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy

Adam Needles analyzes why ‘personas’ are the secret sauce for effective marketing automation campaigns and the key to achieving a ‘mass one-to-one’ strategy. This piece dispels mythology and focuses in on what personas really are, and what are they not. Moreover, it addresses address why personas are such a good fit for the new challenges we face today as B2B marketers.

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The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness

Adam Needles discusses the ‘halo effect’ of marketing accountability — i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing — and why marketers must embrace marketing accountability.

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