Index of My B2B Marketing Posts Over the Last 12 Months

Index of B2B marketing blog posts by A. Needles on Propelling Brands and other sites over the last 12 months.

Read Full Post »

Top B2B Marketing 2.0 Luminaries to Follow in 2010

Adam Needles’ list of luminaries that have new and innovative insights for ‘propelling’ B2B brands in 2010 — where you can learn from the best and brightest in the B2B marketing community.

Read Full Post »

Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities

One of the clearest themes in recent research on the challenges marketers face in their roles is the great chasm that exists between aspiration and reality for marketers when it comes to marketing measurement and the analysis of marketing return on investment (ROI). So what are marketers’ aspirations; where is the disconnect; what are their challenges; and what are potential strategies for overcoming these challenges? Adam Needles examines this issue, presenting some in-progress findings from his own research and compares/contrasts this with recent research findings and advice by others who study the topic.

Read Full Post »

A Survey of Marketers Priorities and Experiences with Marketing Technology

An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences

Read Full Post »

A CMO’s Dual Imperatives – Driving Organizational and Technological Change

Adam Needles discusses the dual imperative for CMOs to succeed by driving both organizational and technological change — highlighting specific recommendations for CMOs to follow.

Read Full Post »

Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.

Read Full Post »

Marketing Technology and Marketers … An Invitation to Participate in a New Book

I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I’m taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.

Read Full Post »

Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs + Technology Landscape

Adam Needles defines the integrated marketing management platform segment both from the standpoint of marketers’ needs and from the technology landscape of vendors. This is the first in a three-part series of posts on integrated marketing management platforms. The next post will present insights for marketers into analyzing their needs and selecting a platform that is the right ‘fit’ for their organization. The final post will present snapshots of the top 20 vendors I’m watching and that I believe are representative, forward-thinking leaders in this segment.

Read Full Post »

Why ‘Cloud Services’ Matter to Marketers

What are cloud services … really .. and how can they help marketers gain control over customer-brand dialogue and achieve a holistic view of their brands through intelligent integration of Marketing Infrastructure? Adam Needles explores the potential of cloud services to help marketers finally start to get a handle on the myriad IT and Internet-based resources, communication channels and data sources necessary to execute complex, integrated marketing communication programs … without needing to become experts in the technology.

Read Full Post »

Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers

The business environment for ‘traditional’ agencies is changing … radically … and overnight. What is causing this ‘plague’ of Biblical proportions throughout the agency world, and how can agencies overcome this situation by preparing for the next-generation of client expectations? Adam Needles discusses the key pillars for a next-generation agency, as well as some of the barriers they will face in part one of this two-part series.

Read Full Post »

Marketing Personalization 3.0 – ‘Co-creation’

The future evolution of marketing personalization and the shift towards co-creation will not happen overnight; however, it is un-arguably happening. Normative frameworks, customer needs and technology are converging to make this possible. Marketing Personalization 3.0, through co-creation, offers the ability to improve customer-brand engagement, increase marketing ROI and fundamentally upgrade the profitability of many businesses. Adam Needles helps marketers remain aware of this evolution, look for opportunities to integrate co-creation into their marketing and be prepared to embrace technologies, such as semantic analysis and social graphs, that will help them better connect with their customers efficiently and effectively.

Read Full Post »

Top 20 Cross-channel Marketing Execution Platforms?

Adam Needles presents initial thoughts on a working list of leading cross-channel marketing execution management platforms. This piece is focused on (1) better identifying the state of this technology segment, (2) building out the list and (3) presenting insights into their strengths and weaknesses.

Read Full Post »