NPV « Propelling Brands

Posts Tagged ‘NPV’

Revising Our Demand Generation Definition as B2B Marketers (LBM)

Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B buying process, B2B marketing, Buyer 2.0, buyer-centric demand generation, David Raab, demand generation, Jim Marous, lead generation, lead management, lead nurturing, marketing, marketing and sales alignment, marketing and sales funnel, marketing automation, marketing NPV, marketing ROI, NPV, nurturing, ROI on September 30, 2010 | Leave a Comment »

This post is a summary with a link to Adam Needles’ recent post on the new Left Brain Marketing DemandGen (r)Evolution blog. The post examines the issue of what we as B2B marketers mean by ‘demand generation’ and explores why there is so much disconnect around the current definition and scope of demand generation.

Read Full Post »

Top B2B Marketing 2.0 Luminaries to Follow in 2010

Posted in Innovative Ideas, tagged Akin Arikan, Amber Naslund, Ann Handley, Ardath Albee, B2B marketing, Beth Harte, Brian J. Carroll, Brian Solis, Buyer 2.0, buyer dialogue, buyer personas, Carlos Hidalgo, Chris Koch, content marketing, Craig Rosenberg, CRM, customer experience, David Meerman Scott, David Raab, demand generation, Deric Loh, e-marketing, EMM, enterprise marketing management, Gord Hotchkiss, Jay Hidalgo, Jep Castelein, Jeremiah Owyang, Jim Lenskold, Joe Pulizzi, Jon Miller, Ken Burbary, Kevin Joyce, Kyle Flaherty, landing page optimization, Laura Patterson, Laura Ramos, lead management, Loren McDonald, Mac McIntosh, Malcolm Friedberg, Maria Pergolino, marketing, marketing automation, marketing metrics, marketing technology, Martin Schneider, Megan Heuer, Michael Volpe, Michele Linn, Mike Damphousse, new media, NPV, organic marketing, Paul Greenberg, Peter Kim, post-click marketing, PR, public relations, Rand Fishkin, Rand Schulman, Richard Bush, Robert Lesser, Rod Sloane, ROI, sales organization, sales/marketing alignment, Sam Whitmore, Scott Brinker, social media, social networking, Stephanie Tilton, Steve Mulder, Steve Woods, technology, user-generated media, Valeria Maltoni, Will Schnabel on December 31, 2009 | 45 Comments »

Adam Needles’ list of luminaries that have new and innovative insights for ‘propelling’ B2B brands in 2010 — where you can learn from the best and brightest in the B2B marketing community.

Read Full Post »

The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness

Posted in Innovative Ideas, Marketing Programs, tagged Chris Halsall, demand generation, dialogue, integrated marketing management, Jim Lenskold, marketing, marketing accountability, marketing automation, Marketing Infrastructure, marketing performance, marketing technology, Michael Dunn, NPV, ROI on July 16, 2009 | 6 Comments »

Adam Needles discusses the ‘halo effect’ of marketing accountability — i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing — and why marketers must embrace marketing accountability.

Read Full Post »

Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities

Posted in Innovative Ideas, Marketing Programs, tagged Akin Arikan, CMO Council, David Raab, digital, innovation, Jim Lenskold, marketing, marketing automation, Marketing Infrastructure, marketing metrics, marketing organization, marketing ROI, marketing technology, NPV, Pat LaPointe, ROI, Sandy Carter, technology on May 28, 2009 | 5 Comments »

One of the clearest themes in recent research on the challenges marketers face in their roles is the great chasm that exists between aspiration and reality for marketers when it comes to marketing measurement and the analysis of marketing return on investment (ROI). So what are marketers’ aspirations; where is the disconnect; what are their challenges; and what are potential strategies for overcoming these challenges? Adam Needles examines this issue, presenting some in-progress findings from his own research and compares/contrasts this with recent research findings and advice by others who study the topic.

Read Full Post »

A CMO’s Dual Imperatives – Driving Organizational and Technological Change

Posted in Brand Strategy, Innovative Ideas, Marketing Programs, tagged Bob Barker, CMO, CMO Council, CRM, dialogue, digital, innovation, John Quelch, John Rotheray, KPI, marketing, marketing execution management, Marketing Infrastructure, marketing metrics, marketing organization, marketing technology, Mike Pilcher, NPV, organizational change, ROI, Scott Brinker, technology, technology change on March 20, 2009 | 10 Comments »

Adam Needles discusses the dual imperative for CMOs to succeed by driving both organizational and technological change — highlighting specific recommendations for CMOs to follow.

Read Full Post »

Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Australian School of Business, brand monitoring, Christine Vallaster, Claudia Fisher-Buttinger, cloud services, CRM, cross-channel, data integration, David Raab, dialogue, digital, Fred Yee, Geoff Rego, innovation, integrated marketing communication, integrated marketing management, Jon Miller, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, Net Promoter Score, NPV, personalization, ROI, Sarah Lander, Scott Brinker, social media, software as a service, Stephan Dietrich, Steve Woods, technology, Valeria Maltoni, Web services on February 27, 2009 | 10 Comments »

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.

Read Full Post »

Propelling Brands

marketing + demand gen + innovation + technology

Posts Tagged ‘NPV’

Revising Our Demand Generation Definition as B2B Marketers (LBM)

The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness

Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities

A CMO’s Dual Imperatives – Driving Organizational and Technological Change

Subscribe

My book

@Twitter

Tweets @abneedles

Tweets @cmneedles

Blogroll

Presentations

Tags

Recent Posts

© Adam Needles

Our Views

Admin Login

Follow “Propelling Brands”