This post is a summary with a link to Adam Needles’ recent post on the new Left Brain Marketing DemandGen (r)Evolution blog. The post examines the issue of what we as B2B marketers mean by ‘demand generation’ and explores why there is so much disconnect around the current definition and scope of demand generation.
Posts Tagged ‘ROI’
The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
Posted in Innovative Ideas, Marketing Programs, tagged Chris Halsall, demand generation, dialogue, integrated marketing management, Jim Lenskold, marketing, marketing accountability, marketing automation, Marketing Infrastructure, marketing performance, marketing technology, Michael Dunn, NPV, ROI on July 16, 2009 | 6 Comments »
Adam Needles discusses the ‘halo effect’ of marketing accountability — i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing — and why marketers must embrace marketing accountability.
Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
Posted in Innovative Ideas, Marketing Programs, tagged Akin Arikan, CMO Council, David Raab, digital, innovation, Jim Lenskold, marketing, marketing automation, Marketing Infrastructure, marketing metrics, marketing organization, marketing ROI, marketing technology, NPV, Pat LaPointe, ROI, Sandy Carter, technology on May 28, 2009 | 5 Comments »
One of the clearest themes in recent research on the challenges marketers face in their roles is the great chasm that exists between aspiration and reality for marketers when it comes to marketing measurement and the analysis of marketing return on investment (ROI). So what are marketers’ aspirations; where is the disconnect; what are their challenges; and what are potential strategies for overcoming these challenges? Adam Needles examines this issue, presenting some in-progress findings from his own research and compares/contrasts this with recent research findings and advice by others who study the topic.
A Survey of Marketers Priorities and Experiences with Marketing Technology
Posted in Innovative Ideas, Marketing Programs, tagged CRM, dialogue, digital, innovation, integrated marketing management, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, ROI, technology on April 13, 2009 | Leave a Comment »
An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences
Q and A … Eloqua’s Steve Woods on ‘Digital Body Language’
Posted in Innovative Companies, Innovative Ideas, tagged consultative sale, demand generation, dialogue, digital, digital body language, lead management, lead nurturing, lead scoring, marketing, Marketing Infrastructure, marketing organization, marketing technology, personalization, ROI, sales organization, Steve Woods, technology on March 5, 2009 | Leave a Comment »
In this Q and A with Propelling Brands, Eloqua CTO Steve Woods talks about his new book, Digital Body Language — Deciphering Customer Intentions in an Online World, which presents a new way for marketers to think about their roles and how they engage with customers in the Internet age. In this book, Woods shows “… that, by embracing the concept of digital body langauge, marketers can re-engage with sales colleagues on a more strategic level and increase their value to the enterprise.”
Marketing Technology and Marketers … An Invitation to Participate in a New Book
Posted in Blog Contributors, Innovative Ideas, Marketing Programs, tagged brand monitoring, CRM, cross-channel, dialogue, digital, integrated marketing communication, marketing, marketing co-creation, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, personalization, ROI, semantic analysis, software as a service, technology, text analytics on February 13, 2009 | 6 Comments »
I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I’m taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.
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Recent Posts
- Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation
- Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
- Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
- Balancing the Demand Equation Update — The First 30 Days
- Early Praise for Balancing the Demand Equation
- Balancing the Demand Equation Available September 19
- Nominate Best-in-class B2B Demand Generators to Be Featured in My Upcoming Book
- Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
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