social media « Propelling Brands

Posts Tagged ‘social media’

Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)

Posted in Demand Generation, tagged Adam Needles, Andrew Gaffney, Ardath Albee, B2B buyer, B2B marketing, Buyer 2.0, buyer insight, buyer-centric demand generation, Chatter, cloud-based applications, cloud-based data, CRM, customer relationship management, demand generation, demand generation plan, demand management software, Dreamforce, Jigsaw, Marc Benioff, marketing automation, marketing technology, revenue dynamics, revenue engine, revenue management, sales and marketing alignment, social media, Steve Woods, the cloud, Twitter on December 26, 2010 | 1 Comment »

A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s Salesforce.com Dreamforce event in San Francisco. For those of you who are not familiar with Dreamforce, you might be asking, ‘Why [...]

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Top B2B Marketing 2.0 Luminaries to Follow in 2010

Posted in Innovative Ideas, tagged Akin Arikan, Amber Naslund, Ann Handley, Ardath Albee, B2B marketing, Beth Harte, Brian J. Carroll, Brian Solis, Buyer 2.0, buyer dialogue, buyer personas, Carlos Hidalgo, Chris Koch, content marketing, Craig Rosenberg, CRM, customer experience, David Meerman Scott, David Raab, demand generation, Deric Loh, e-marketing, EMM, enterprise marketing management, Gord Hotchkiss, Jay Hidalgo, Jep Castelein, Jeremiah Owyang, Jim Lenskold, Joe Pulizzi, Jon Miller, Ken Burbary, Kevin Joyce, Kyle Flaherty, landing page optimization, Laura Patterson, Laura Ramos, lead management, Loren McDonald, Mac McIntosh, Malcolm Friedberg, Maria Pergolino, marketing, marketing automation, marketing metrics, marketing technology, Martin Schneider, Megan Heuer, Michael Volpe, Michele Linn, Mike Damphousse, new media, NPV, organic marketing, Paul Greenberg, Peter Kim, post-click marketing, PR, public relations, Rand Fishkin, Rand Schulman, Richard Bush, Robert Lesser, Rod Sloane, ROI, sales organization, sales/marketing alignment, Sam Whitmore, Scott Brinker, social media, social networking, Stephanie Tilton, Steve Mulder, Steve Woods, technology, user-generated media, Valeria Maltoni, Will Schnabel on December 31, 2009 | 45 Comments »

Adam Needles’ list of luminaries that have new and innovative insights for ‘propelling’ B2B brands in 2010 — where you can learn from the best and brightest in the B2B marketing community.

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Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy

Posted in Innovative Ideas, Marketing Programs, tagged Adele Revella, Angela Quail, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, buyer personas, customer scenarios, Customer-Centered Selling, David Meerman Scott, demand generation, dialogue, innovation, integrated marketing communication, integrated marketing management, Laura Patterson, lead generation, lead management, lead nurturing, lead scoring, marketing, marketing automation, marketing channels, Marketing Infrastructure, marketing technology, mass one-to-one, NPSD, Patricia Seybold, personas, ROI, social media, Steve Mulder, technology, Todd Wilkens, Tony Zambito on October 30, 2009 | 23 Comments »

Adam Needles analyzes why ‘personas’ are the secret sauce for effective marketing automation campaigns and the key to achieving a ‘mass one-to-one’ strategy. This piece dispels mythology and focuses in on what personas really are, and what are they not. Moreover, it addresses address why personas are such a good fit for the new challenges we face today as B2B marketers.

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Nailing Down Evidence That the Nature of the B2B Buyer Has Changed

Posted in Innovative Ideas, Marketing Programs, tagged Akin Arikan, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, B2B Marketing Magazine, B2B Marketing University, Bill Gadless, CRM, Customer-Centered Selling, David Raab, dialogue, Enquiro, innovation, integrated marketing communication, Josh Bernoff, Laura Ramos, Lowell D'Souza, marketing, marketing automation, marketing channels, marketing co-creation, MarketingSherpa, multi-channel communication, new media, Oliver Young, Robert Jolles, SiriusDecisions, social media, Tony Zambito on September 24, 2009 | 46 Comments »

Adam Needles looks at how the nature of the B2B buyer is changing and provides key data points and research insights that support this evolution.

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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Australian School of Business, brand monitoring, Christine Vallaster, Claudia Fisher-Buttinger, cloud services, CRM, cross-channel, data integration, David Raab, dialogue, digital, Fred Yee, Geoff Rego, innovation, integrated marketing communication, integrated marketing management, Jon Miller, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, Net Promoter Score, NPV, personalization, ROI, Sarah Lander, Scott Brinker, social media, software as a service, Stephan Dietrich, Steve Woods, technology, Valeria Maltoni, Web services on February 27, 2009 | 10 Comments »

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.

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Q and A … IBM’s Sandy Carter on ‘Marketing 2.0’

Posted in Innovative Ideas, Marketing Programs, tagged brand community, dialogue, digital, innovation, marketing, Marketing 1.0, Marketing 2.0, marketing channels, marketing co-creation, marketing dashboard, Marketing Infrastructure, marketing technology, new media, personalization, Sandy Carter, service-oriented architecture, social media, social networking, technology, user-generated media on January 26, 2009 | 8 Comments »

In this Q and A with Propelling Brands, IBM executive Sandy Carter talks about her new book, The New Language of Marketing 2.O: How to Use ANGELS to Energize Your Market, which delivers a ‘tool box’ for marketers — presenting a normative framework, together with numerous case examples from companies in a variety of B2B and B2C industries, to help marketers think through integrating social media into their existing marketing programs.

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Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers

Posted in Company Profiles, Innovative Ideas, Marketing Programs, tagged Alison Moore, brand community, brand monitoring, brands, cross-channel, CSS, dialogue, Idris Mootee, integrated marketing communication, JT Buser, Kyle Flaherty, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, mobile marketing, MySQL, PHP, ROI, Sandy Carter, social media, technology, text analytics, Tim Hurley, Tom O'Guinn on January 2, 2009 | 12 Comments »

The business environment for ‘traditional’ agencies is changing … radically … and overnight. What is causing this ‘plague’ of Biblical proportions throughout the agency world, and how can agencies overcome this situation by preparing for the next-generation of client expectations? Adam Needles discusses the key pillars for a next-generation agency, as well as some of the barriers they will face in part one of this two-part series.

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Deploying Social Media for New Product/Service Development

Posted in Innovative Companies, Innovative Ideas, New Product/Service Development (NPSD), tagged Amber Naslund, brands, co-creation, dialogue, innovation, Liz Moise, marketing research, marketing technology, new media, NPSD, social graph, social graphs, social media, social networking, user-generated media on December 22, 2008 | 8 Comments »

What is the best way to approach social media as a tool for marketing research and to innovate the new product/service development (NPSD) process? What is a framework we can use to better match social-media platforms with our objectives for garnering customer insights? Adam Needles presents a working framework for thinking about approaching social media in an NPSD context.

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Marketing Personalization 3.0 – ‘Co-creation’

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Alex Iskold, brand community, brands, C K Prahalad, Clint Boulton, co-creation, CRM, digital, G. Richard Shell, integrated marketing communication, Jon Iwata, Joseph Plummer, marketing, marketing channels, marketing co-creation, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, new media, organic marketing, Patricia Seybold, Paul Dunay, personalization, ROI, semantic analysis, social graph, social graphs, social media, social networking, Steve Rubel, text analytics, Valeria Maltoni, Venkat ramaswamy on December 11, 2008 | 17 Comments »

The future evolution of marketing personalization and the shift towards co-creation will not happen overnight; however, it is un-arguably happening. Normative frameworks, customer needs and technology are converging to make this possible. Marketing Personalization 3.0, through co-creation, offers the ability to improve customer-brand engagement, increase marketing ROI and fundamentally upgrade the profitability of many businesses. Adam Needles helps marketers remain aware of this evolution, look for opportunities to integrate co-creation into their marketing and be prepared to embrace technologies, such as semantic analysis and social graphs, that will help them better connect with their customers efficiently and effectively.

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Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0

Posted in Innovative Ideas, Marketing Programs, tagged Beth Harte, brand community, brands, Chris Brogan, dialogue, integrated marketing communication, marketing, Marketing 3.0, marketing channels, marketing technology, Michael S. Malone, new media, organic marketing, personalization, social media, social networking, technology, Tom Hayes, Valeria Maltoni, WSJ on December 3, 2008 | 4 Comments »

What do Tom Hayes and Michael S. Malone mean by Marketing 3.0? Hayes and Malone argue that marketing participation on the modern Web and in social media platforms requires a new marketing mindset. “A very different set of tools, concepts and practices is needed. Call it Marketing 3.o.” Adam Needles examines this premise and relates it to key evolution in brands and marketing.

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Building a Sustainable Internet Marketing Presence

Posted in Brand Strategy, Innovative Ideas, Marketing Programs, tagged Alexa, Barry Judge, brand advocates, brand community, brand equity, brands, David Armano, dialogue, digital, interactivity, Jupiter Research, Justine Foo, marketing, Marketing Infrastructure, marketing sustainability, marketing technology, new media, Peter Kim, ROI, social media, social networking, sustainability, technology, user-generated content, user-generated media on November 19, 2008 | 11 Comments »

How do we build a sustainable Internet marketing presence? Adam Needles looks at the core challenge of Internet marketing. Are we investing in campaigns that are little more than one-way ads/brochures online with diminishing returns, or are we investing in a long-term marketing presence that will establish a foundation for growth, that will really stir the passion of our customers and that will, as a consequence, be self perpetuating over a longer period of time? This is an issue that impacts not only the strength and life of our brands but also the ROI from our marketing investments.

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Marketing Personalization 2.0

Posted in Innovative Companies, Innovative Ideas, Marketing Programs, tagged Barbara Goodstein, brand community, brands, Bruce Temkin, CRM, cross-channel, digital, innovation, integrated marketing communication, marketing, marketing channels, marketing execution management, marketing technology, marketng infrastructure, mobile marketing, Patricia Seybold, Paul Zipkin, personalization, Rob Dalgety, Seth Godin, social media, social networking on November 6, 2008 | 13 Comments »

The whole point of marketing is to build a relationship between a customer and a brand through which both the customer and the company behind that brand derive benefit. It is a direct, one-on-one and mutual commercial exchange; for the customer, the brand is experienced at a very personal level. Yet so much of marketing practice and technology infrastructure seems to focus on de-personalizing and scaling marketing communication to as large of an un-segmented population as possible. Adam Needles examines how marketers can make both scale and personalization co-exist as hallmarks of every marketing program?

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