software as a service « Propelling Brands

Posts Tagged ‘software as a service’

The Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?

Posted in Innovative Companies, Innovative Ideas, Marketing Programs, tagged Brian Halligan, Christopher S. Penn, Clay Schossow, CRM, cross-channel, customer relationship management, demand generation, dialogue, digital, enterprise marketing management, inbound marketing, integrated marketing communication, integrated marketing management, marketing, marketing automation, marketing channels, marketing content management, Marketing Infrastructure, marketing technology, Mike Pilcher, Mike Volpe, organic marketing, outbound marketing, Seamus Walsh, software as a service on April 8, 2009 | 18 Comments »

What is inbound marketing, how is it tied to marketing content management and what does this all mean for marketers? Moreover, is this a real ecosystem of solutions, or is it merely a Hubspot phenomenon? Adam Needles tackles these questions in a new post.

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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Australian School of Business, brand monitoring, Christine Vallaster, Claudia Fisher-Buttinger, cloud services, CRM, cross-channel, data integration, David Raab, dialogue, digital, Fred Yee, Geoff Rego, innovation, integrated marketing communication, integrated marketing management, Jon Miller, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, Net Promoter Score, NPV, personalization, ROI, Sarah Lander, Scott Brinker, social media, software as a service, Stephan Dietrich, Steve Woods, technology, Valeria Maltoni, Web services on February 27, 2009 | 10 Comments »

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.

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Marketing Technology and Marketers … An Invitation to Participate in a New Book

Posted in Blog Contributors, Innovative Ideas, Marketing Programs, tagged brand monitoring, CRM, cross-channel, dialogue, digital, integrated marketing communication, marketing, marketing co-creation, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, personalization, ROI, semantic analysis, software as a service, technology, text analytics on February 13, 2009 | 6 Comments »

I am in the process of writing a book – tentatively titled Connected Marketing – that is for marketers, that covers the topic of marketing technology and that is meant to help marketers deploy and use technology in a substantially-different way than they do today. What are your thoughts on the direction I’m taking? What else should I be considering, researching or thinking about to maximize the value of this book to marketers? This piece presents my initial outline and invites feedback.

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Why ‘Cloud Services’ Matter to Marketers

Posted in Innovative Companies, Innovative Ideas, Marketing Programs, tagged B2B Marketing Magazine, BusinessWeek, cloud computing, cloud services, CNET, CRM, CRM Magazine, cross-channel, D&B, Dave Howell, dialogue, Erik Arnold, Frank Gens, Geoff Rego, InformationWeek, integrated marketing communication, Jeffrey F. Rayport, Lauren McKay, marketing, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, NewsFactor Network, Nielsen, personalization, Roger Smith, ROI, software as a service, technology, the cloud on January 19, 2009 | 12 Comments »

What are cloud services … really .. and how can they help marketers gain control over customer-brand dialogue and achieve a holistic view of their brands through intelligent integration of Marketing Infrastructure? Adam Needles explores the potential of cloud services to help marketers finally start to get a handle on the myriad IT and Internet-based resources, communication channels and data sources necessary to execute complex, integrated marketing communication programs … without needing to become experts in the technology.

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Who’s Propelling Technologies … ‘SugarCRM’ Company Profile

Posted in Company Profiles, Innovative Companies, Innovative Ideas, tagged innovation, marketing, marketing metrics, marketing technology, software as a service on October 14, 2008 | 2 Comments »

One of the greatest hurdles to rolling out marketing programs and to building out marketing technology infrastructure for a B2B-focused company is aligning marketing objectives, interests and capabilities with one’s salesforce. What can we do to get our channel onboard and working as a team in building a brand and rolling out marketing campaigns? This piece by Adam Needles highlilghts how some of SugarCRM’s new features can help marketers move closer to this goal of an integrated marketing and sales organization. It also looks at some of SugarCRM’s key competitors.

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Who’s Propelling Technologies … ‘Leximancer’ Company Profile

Posted in Company Profiles, Innovative Companies, tagged brand monitoring, innovation, marketing metrics, marketing technology, software as a service, text analytics on September 30, 2008 | 3 Comments »

How do you analyze volumes of unstructured data – e.g., news stories and blog posts – and figure out what they mean to your brand and its perception in the marketplace? This Company Profile of Leximancer from Adam Needles provides insight into an emerging technology venture that is focused on this specific issue.

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