Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog — a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and tactical level.
Posts Tagged ‘technology’
What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? (DG)
Posted in B2B Marketing, tagged Adam Needles, B2B marketing, buyer-centric demand generation, buyer-centric marketing, CRM, customer relationship management, David Raab, demand generation, enterprise marketing management, Jep Castelein, Malcolm Friedberg, marketing, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, mass one-to-one, technology on August 31, 2010 | 1 Comment »
Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation (DG)
Posted in B2B Marketing, tagged Adam Needles, B2B marketing, B2B Marketing University, demand generation, dialogue, freemium, Jep Castelein, marketing, marketing automation, Marketing Infrastructure, marketing technology, technology on August 16, 2010 | 1 Comment »
Summary of and links to Adam Needles’ latest post to the Silverpop Demand Generation blog.
The Unspoken ‘Real State’ of Modern B2B Demand Generation 2 of 4: Technology, Alone, Is Not Enough
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, Carlos Hidalgo, CRM, demand generation, integrated marketing management, marketing automation, marketing execution management, Marketing Infrastructure, marketing technology, technology on August 10, 2010 | 32 Comments »
This is the second in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part two looks at the first challenge — identifying why technology, alone, is not enough to improve B2B demand generation.
Process + Infrastructure for the New Era of Buyer-centric Marketing … An Update on My Book Project
Posted in B2B Marketing, tagged Adam Needles, B2B buyer, B2B marketing, B2B Marketing University, Connected Marketing, CRM, demand generation, innovation, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing technology, technology on July 30, 2010 | 5 Comments »
Update on Adam Needles’ upcoming marketing book.
Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
Posted in Innovative Ideas, Marketing Programs, tagged Akin Arikan, CMO Council, David Raab, digital, innovation, Jim Lenskold, marketing, marketing automation, Marketing Infrastructure, marketing metrics, marketing organization, marketing ROI, marketing technology, NPV, Pat LaPointe, ROI, Sandy Carter, technology on May 28, 2009 | 5 Comments »
One of the clearest themes in recent research on the challenges marketers face in their roles is the great chasm that exists between aspiration and reality for marketers when it comes to marketing measurement and the analysis of marketing return on investment (ROI). So what are marketers’ aspirations; where is the disconnect; what are their challenges; and what are potential strategies for overcoming these challenges? Adam Needles examines this issue, presenting some in-progress findings from his own research and compares/contrasts this with recent research findings and advice by others who study the topic.
Online Compiled Lead Sourcing Providers – Assessing Their Value and Understanding Their Evolution
Posted in Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Akin Arikan, Bernice Grossman, CRM, demand generation, EMM, enterprise marketing management, innovation, integrated marketing management, Laura Ramos, lead generation, lead nurturing, Mac McIntosh, marketing, marketing automation, Marketing Infrastructure, marketing technology, online compiled lead sourcing providers, Rand Schulman, Robert Lesser, Ruth P Stevens, service-oriented architecture, technology on April 27, 2009 | 8 Comments »
So what’s new with the online compiled lead sourcing crowd — vendors such as Jigsaw and ZoomInfo — and how do we break down the vendor landscape? Moreover, how are they innovating to keep pace with the tidal wave of change in integrated marketing management technology? And what does this mean for marketers? Adam Needles provides analysis and context of around this segment.
A Survey of Marketers Priorities and Experiences with Marketing Technology
Posted in Innovative Ideas, Marketing Programs, tagged CRM, dialogue, digital, innovation, integrated marketing management, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, ROI, technology on April 13, 2009 | Leave a Comment »
An invitation from Adam Needles to participate in an original benchmark survey of marketers that is focused on garnering insights into marketing technology priorities and experiences
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- Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation
- Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
- Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
- Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
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- Balancing the Demand Equation Update — The First 30 Days
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- Balancing the Demand Equation Available September 19
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