Top B2B Marketing 2.0 Luminaries to Follow in 2010

Adam Needles’ list of luminaries that have new and innovative insights for ‘propelling’ B2B brands in 2010 — where you can learn from the best and brightest in the B2B marketing community.

Read Full Post »

Q and A … IBM’s Sandy Carter on ‘Marketing 2.0’

In this Q and A with Propelling Brands, IBM executive Sandy Carter talks about her new book, The New Language of Marketing 2.O: How to Use ANGELS to Energize Your Market, which delivers a ‘tool box’ for marketers — presenting a normative framework, together with numerous case examples from companies in a variety of B2B and B2C industries, to help marketers think through integrating social media into their existing marketing programs.

Read Full Post »

Q and A … Aric Rindfleisch on ‘Customer Co-creation’

Adam Needles presents a Q&A with Professor Aric Rindfleisch, who has recently authored a groundbreaking paper, titled “Customer Co-creation: A Typology and Research Agenda,” which we are fortunate to be able to share on this blog.

Read Full Post »

Deploying Social Media for New Product/Service Development

What is the best way to approach social media as a tool for marketing research and to innovate the new product/service development (NPSD) process? What is a framework we can use to better match social-media platforms with our objectives for garnering customer insights? Adam Needles presents a working framework for thinking about approaching social media in an NPSD context.

Read Full Post »

Building a Sustainable Internet Marketing Presence

How do we build a sustainable Internet marketing presence? Adam Needles looks at the core challenge of Internet marketing. Are we investing in campaigns that are little more than one-way ads/brochures online with diminishing returns, or are we investing in a long-term marketing presence that will establish a foundation for growth, that will really stir the passion of our customers and that will, as a consequence, be self perpetuating over a longer period of time? This is an issue that impacts not only the strength and life of our brands but also the ROI from our marketing investments.

Read Full Post »