Valeria Maltoni « Propelling Brands

Posts Tagged ‘Valeria Maltoni’

B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard? (DG)

Posted in B2B Marketing, tagged Anthony Power, B2B best practices, B2B buyer, B2B buying behavior, B2B buying process, B2B content marketing, B2B lead manaement, B2B marketing, buyer dialogue, buyer personas, buyer-centric marketing, content marketing, David Raab, demand generation, dialogue, dialogue marketing, Heather Rubesch, inbound marketing, Joe Moloney, Joe Pulizzi, Keith Wiegold, lead generation, lead management, lead nurturing, marketing, marketing automation, Marketing Infrastructure, marketing technology, Michele Linn, personas, progressive profiling, Scott Brinker, Valeria Maltoni on July 14, 2010 | 2 Comments »

Adam Needles highlights his latest post to the Silverpop Demand Generation blog — one that looks at the next phase of dialogue around content marketing for B2B demand generation.

This post analyzes three emerging dialogue threads around content marketing, its integration with marketing automation and its role in modern, buyer-centric B2B demand generation.

These threads are: building out the new era of dynamic, buyer-driven content marketing campaigns; closing the loop so that it’s clear what content has impact and how to tune your content mix; and developing the right skill set and building the right team to effectively manage your B2B organization’s content marketing ‘machine.’

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What’s Behind the Rise of Content Marketing?

Posted in Innovative Ideas, Marketing Programs, tagged Ardath Albee, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, Blake Hinkley, bottoms-up marketing, C. Edward Brice, Charlene Li, Chris Koch, content marketing, CRM, demand generation, dialogue, Groundswell, Joe Pulizzi, Josh Bernoff, Laura Ramos, marketing, marketing automation, marketing channels, marketing technology, mass one-to-one, Michele Linn, organic marketing, Stephanie Tilton, Valeria Maltoni, Web 2.0 on January 27, 2010 | 35 Comments »

Adam Needles examines the dynamics driving the emergence of content marketing as a new B2B marketing discipline.

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Top B2B Marketing 2.0 Luminaries to Follow in 2010

Posted in Innovative Ideas, tagged Akin Arikan, Amber Naslund, Ann Handley, Ardath Albee, B2B marketing, Beth Harte, Brian J. Carroll, Brian Solis, Buyer 2.0, buyer dialogue, buyer personas, Carlos Hidalgo, Chris Koch, content marketing, Craig Rosenberg, CRM, customer experience, David Meerman Scott, David Raab, demand generation, Deric Loh, e-marketing, EMM, enterprise marketing management, Gord Hotchkiss, Jay Hidalgo, Jep Castelein, Jeremiah Owyang, Jim Lenskold, Joe Pulizzi, Jon Miller, Ken Burbary, Kevin Joyce, Kyle Flaherty, landing page optimization, Laura Patterson, Laura Ramos, lead management, Loren McDonald, Mac McIntosh, Malcolm Friedberg, Maria Pergolino, marketing, marketing automation, marketing metrics, marketing technology, Martin Schneider, Megan Heuer, Michael Volpe, Michele Linn, Mike Damphousse, new media, NPV, organic marketing, Paul Greenberg, Peter Kim, post-click marketing, PR, public relations, Rand Fishkin, Rand Schulman, Richard Bush, Robert Lesser, Rod Sloane, ROI, sales organization, sales/marketing alignment, Sam Whitmore, Scott Brinker, social media, social networking, Stephanie Tilton, Steve Mulder, Steve Woods, technology, user-generated media, Valeria Maltoni, Will Schnabel on December 31, 2009 | 45 Comments »

Adam Needles’ list of luminaries that have new and innovative insights for ‘propelling’ B2B brands in 2010 — where you can learn from the best and brightest in the B2B marketing community.

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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Australian School of Business, brand monitoring, Christine Vallaster, Claudia Fisher-Buttinger, cloud services, CRM, cross-channel, data integration, David Raab, dialogue, digital, Fred Yee, Geoff Rego, innovation, integrated marketing communication, integrated marketing management, Jon Miller, marketing, marketing channels, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, Net Promoter Score, NPV, personalization, ROI, Sarah Lander, Scott Brinker, social media, software as a service, Stephan Dietrich, Steve Woods, technology, Valeria Maltoni, Web services on February 27, 2009 | 10 Comments »

This is the second in a three-part series of posts on integrated marketing management platforms. In this post, Adam Needles presents high-level thoughts for marketers on approaches to analyzing their needs and to selecting a platform that is the right ‘fit’ for their organization.

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Marketing Personalization 3.0 – ‘Co-creation’

Posted in Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, tagged Alex Iskold, brand community, brands, C K Prahalad, Clint Boulton, co-creation, CRM, digital, G. Richard Shell, integrated marketing communication, Jon Iwata, Joseph Plummer, marketing, marketing channels, marketing co-creation, marketing execution management, Marketing Infrastructure, marketing metrics, marketing technology, new media, organic marketing, Patricia Seybold, Paul Dunay, personalization, ROI, semantic analysis, social graph, social graphs, social media, social networking, Steve Rubel, text analytics, Valeria Maltoni, Venkat ramaswamy on December 11, 2008 | 17 Comments »

The future evolution of marketing personalization and the shift towards co-creation will not happen overnight; however, it is un-arguably happening. Normative frameworks, customer needs and technology are converging to make this possible. Marketing Personalization 3.0, through co-creation, offers the ability to improve customer-brand engagement, increase marketing ROI and fundamentally upgrade the profitability of many businesses. Adam Needles helps marketers remain aware of this evolution, look for opportunities to integrate co-creation into their marketing and be prepared to embrace technologies, such as semantic analysis and social graphs, that will help them better connect with their customers efficiently and effectively.

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Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0

Posted in Innovative Ideas, Marketing Programs, tagged Beth Harte, brand community, brands, Chris Brogan, dialogue, integrated marketing communication, marketing, Marketing 3.0, marketing channels, marketing technology, Michael S. Malone, new media, organic marketing, personalization, social media, social networking, technology, Tom Hayes, Valeria Maltoni, WSJ on December 3, 2008 | 4 Comments »

What do Tom Hayes and Michael S. Malone mean by Marketing 3.0? Hayes and Malone argue that marketing participation on the modern Web and in social media platforms requires a new marketing mindset. “A very different set of tools, concepts and practices is needed. Call it Marketing 3.o.” Adam Needles examines this premise and relates it to key evolution in brands and marketing.

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Propelling Brands

marketing + demand gen + innovation + technology

Posts Tagged ‘Valeria Maltoni’

B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard? (DG)

What’s Behind the Rise of Content Marketing?

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