What is the focus of this blog?
This blog is focused on the topics of brands, marketing, innovation and technology – separately and together, in parallel and as they collide … and one of the firm beliefs of the folks behind this blog is that they ARE colliding. This is requiring brand and marketing leaders to retool, but it also means that those developing new innovation and technology – especially software companies – need to retool. A revolution is coming!
The blog’s content captures changing views of how to effectively ‘propel’ brands in the marketplace and how to measure and validate success and failure. It is also about opportunity … for brand builders and marketers to take their game(s) to the next level by embracing new approaches and new tools that are often the product of new innovation and technology.
But most of all it is meant to drive dialogue – to ‘propel’ ideas – about the future of brands, the people and companies who develop and market them and how they can gain competitive leverage through innovation and technology.